Web Design Trends to Keep an Eye On in 2023
In an age of oversaturated online content, web designers have a tough job. They must create sites that not only look great but also stand out from their competitors. In order to do this, they must stay up-to-date with the latest design trends.
One of the most important web design trends to keep an eye on in 2023 is the use of animations. This trend is a great way to grab a visitor’s attention and make them stay on your website. It also helps you to instill a sense of mystery and wonder about your site.
Another popular web design trend in 2023 is the use of color palettes that appeal to the senses, like red or yellow. These colors evoke feelings of energy and excitement. This is because they have a strong positive impact on users’ mental state, according to Camille Chu, group creative director at Buck.
There is a growing trend to use animated text in web design, especially with kinetic typography. This technique involves changing the font and movement of the text to attract a viewer’s attention.
This practice has been around since the onset of film and video, but is now making a comeback in online design. Kinetic typography uses motion to capture a visitor’s attention and tell a story. It can also establish a tone and guide their eyes through a page, just as a character in a film would do.
Many of the major brands that took part in this year’s web design trends referenced nostalgia – from COLLINS’s colorful Girl Scouts rebrand to Y2K-inspired retrofuturism in Snipfeed. These designs were inspired by the era’s fads, but they also made an effort to incorporate digital Gen Z features and technologies.
Behavioral design, which uses visual cues to influence user behavior, was another big trend this year. Apps and websites that take advantage of this strategy are becoming popular among people looking to improve their lives.
The popularity of this type of web design is also due to its ability to increase engagement and conversions. Its use in meditation apps, for example, has helped to increase the app’s overall popularity and user retention.
While some designers are against this web design trend, there is no denying that it can make your site stand out from the rest. Using colors that are bright and vibrate can create an immediate effect on users, which can lead to increased sales and brand loyalty.
This is a trend that you can consider using in your next project, as it allows you to showcase your creativity and inspiration. You can also add hand-drawn elements to your site to make it more interesting and stylish.
Aside from the above-mentioned web design trends, there are some more that you should look out for in 2023. They include:
Personalized Web Design and Embracing Accidents
It’s no secret that web designers want to break away from conventional, well-curated aesthetics. This is reflected in the popularity of digital collage and DIY aesthetics that appeared across many design trends this year.