How to Use Subreddits in Reddit Marketing
While promoting your business or website through Reddit, you need to follow a few basic rules. First of all, you should avoid posting “buy this” messages and links. Unless you want to spam people, you can include links to useful content and products, but don’t make them the primary point of your post. Instead, try to think of the soft plug, as Rachel DeAlto does in her posts on dating while socially distancing herself.
Subreddits
You can leverage subreddits in reddit marketing to reach a wide audience. The LifeProTips subreddit, for example, has 17 categories, making it easy to write relevant content. By searching for corporate social media terms, you’ll be able to find a highly targeted audience. There are countless other ways to use subreddits in reddit marketing. Here are some of the best practices to use subreddits for your business.
Before you decide to use a subreddit for your Reddit marketing campaign, you must make sure that it meets certain requirements. Subreddits with less than 10,000 subscribers are easier to moderate, and content quality will be higher. You should also note that there are subreddits that cater to different demographics, such as 18-28yr-olds, gaming, and so on. You may want to avoid these if possible.
Targeting broad audiences
When you’re ready to start targeting broad audiences with your Reddit marketing campaigns, it’s helpful to consider what topics are popular on the site. In fact, Reddit divides users into 15 different categories, each broken down further by subreddits. If you’re targeting gaming fans, for example, consider subreddits that cater to PC or video game users. By understanding what topics attract your audience, you’ll be able to find relevant subreddits to promote your brand reddit-marketing.pro.
The best way to target broad audiences on Reddit is to avoid the Front Page. Reddit users have grown increasingly immune to branded ads from affiliates. For that reason, you’ll want to avoid ads for blockbuster movies. They’re less likely to convert than ad content geared toward a more niche audience. To do that, you’ll need to create a branded account.
Using subreddits to target specific niches
Using subreddits to target specific segments of the Reddit community can be a great way to reach customers who have a particular interest. However, using Reddit for this purpose is not without risks. Redditors hate being marketed to, and if you post anything that is not compliant with their rules, you could be banned in a matter of minutes. Instead, you should target specific niches and create new accounts to increase your chances of success.
To find the right subreddit, you need to know its size and audience. Its primary demographic is males, between 25 and 44, and its users are predominantly from the U.S. The number of subreddits on Reddit is considerably smaller than that of Reddit, but many of them have well over a hundred thousand users each. If you want to target a specific niche on Reddit, you should choose subreddits with a high subscriber count and low spam rates.
Using Subreddit Stats
If you are looking to maximize your exposure on Reddit, Subreddit Stats can be of great help. These tools enable you to get information on any subreddit, including its popularity and growth. It also displays the number of submissions, including top ones, for various timeframes. You can also view growth charts to determine how much potential your subreddit has for Reddit marketing. For example, if a subreddit is gaining subscribers, but losing subscribers, it may be time to look for a new subreddit or a different keyword.
The first step to maximizing your success on Reddit is to determine which subreddits are best for your brand. While it can be tempting to join Reddit simply to sell products, this approach rarely leads to success. You must determine which subreddits fit your brand and industry, as generic industry niches will never bring you success. It is important to remember that Reddit is a public community, so you must be specific about your brand and content.
Avoiding shills in reddit marketing
Avoiding shills in Reddit marketing is critical to success. If you want to get noticed by a diverse audience, you have to avoid being seen as a promotional company. Moreover, you must avoid posting too much business content on Reddit. Businesses typically adopt the one-to-ten ratio. This means that they will post one post about their business and share 10 posts related to other topics. However, sharing content is not enough. You need to make sure that your content is actually being read.
Redditors are notorious for not liking promotional accounts. The community treats Reddit users as more authentic than those on Facebook or Twitter. So, while you might want to shill your products or services, remember to engage with them first before selling to them. Reddit marketing is all about communication and getting the right message across. Hence, you must learn to engage with Redditors and connect with them on common ground.